Ryanair Prime – Amazing Value Or A Clever Marketing Scam?

Ryanair have recently announced a new frequent flyer annual subscription called Ryanair Prime. But many of us are wondering what exactly is Ryanair Prime? How much does it cost, will it get you cheaper Ryanair flights, and ultimately, does it really save you money? So, I’ve researched the whole scheme to bring you up to speed with their newest offering.

What is Ryanair Prime

  • Austria
  • Belgium
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Portugal
  • Spain
  • UK

What are the benefits and details of Ryanair Prime?

As mentioned above, there are three main benefits being advertised. These are free seat selection, exclusive sales for cheaper flights and travel insurance. This all sounds great on the surface. But there are also things you should know before making your decision to sign up.

Free seat selection

There are also some other drawbacks in the terms and conditions. For example, they state that there are limited numbers of reserved seating available on each flight. So there isn’t actually any guarantee that the free seats will be available. On top of this, you can only book seats within your prime membership period. This restricts advanced booking to an extent. Let’s say your membership runs until June but you want to book a flight in July. You won’t be able to use your seat selection benefit for your July booking. Instead, you would have to wait until the new subscription period starts to get the benefit. Seems a bit stingy, right?

One positive thing they have said is that you can use your prime membership to book other seats and pay the difference. The included seats cost £8, so you can essentially book extra legroom seats with an £8 discount. This makes it feel more like their giving you an £8 voucher towards seats, rather than free seat selection.

Travel insurance

Some restrictions on the insurance include delays only being covered if they are over 12 HOURS! As well as theft of cash having a limit of £100 and not covering theft from your accommodation. There are also a lot of exclusions which make the insurance quite unreliable. For example, you can’t claim with them if you can claim elsewhere, such as with your home insurance or credit card. You are also not covered for claims if Ryanair cancel your flight within 14 days of departure, which seems very poor. You can find the full details here.

In my opinion, frequent flyers will get much more value from other insurance providers or travel credit cards.

Exclusive sales – cheap flights

They have also said that the sale fares may be discontinued between the time of the email and you booking the flight. Also, like the seat selection, the booking must be within the subscription period.

Other ‘benefits’

If you are travelling with children, you can add one child under the age of two to your booking with Ryanair Prime. However, they will be classed as a normal passenger and won’t have access to the Prime benefits. Then, any children aged 2-15 years cannot be added to your booking. This means you have to book them separately and then link them to your booking. This also seems extremely silly. You can find out more here.

ryanair prime, cheap flights

Image by Niklas Jeromin

Is Ryanair Prime actually worth it?

However, if you only fly a few times a year with Ryanair, or you have to plan your trips with good notice, I would so no. Personally, I won’t be subscribing because I never pay for seat selection, and although I can be very flexible with my flights, I don’t only fly with Ryanair and don’t trust that the exclusive sales are always going to be worth it, especially if they aren’t flying to places I want to go. I think we also need to remember that they are a business. So, it wouldn’t make sense for it to implement a scheme like Ryanair Prime that is going to cost any of its profits.

Conclusion

If you have signed up to Ryanair Prime leave a comment with what you think about it. Thanks for spending the time to read the article.

Subscribe to my newsletter!

Please enable JavaScript in your browser to complete this form.
Step 1 of 2
Name

My latest posts


Search the website